Comprehensive Operational Marketing Services

 

Along with our packaged services, we offer a complete set of marketing advisory services. Contact us to discuss your needs.

Check out a more detailed description of our services below.

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Fractional CMO

 

Provide functional leadership for marketing, including plan development or refinement, marketing strategy development, financial management, organizational planning, GTM strategy development, etc.  Most appropriate for early stage companies that are not ready for a full-time marketing executive, or companies that need interim support based on a CMO transition.

GTM Advisory

 

Project-based support to assist in the development or refinement of the company go-to-market approach.

CMO Coaching

 

Ongoing support of the top marketing leader in a company, including plan refinement, executive and board communications, organizational development, operational planning, etc. First month assumes approximately 4 hours per week (both meetings and offline support) scaling down to 2 hours per week for ongoing support.

CEO Coaching

 

Ongoing support for the CEO, including company positioning, GTM strategy refinement, fundraising, board management and communications, organizational design, etc. First month assumes approximately 5 hours per week (both meetings and offline support) scaling down to 3 hours per week for ongoing support.

Marketing Functional Assessment

 

Assessment of current marketing function, including marketing plans, strategies, structure, team capabilities, budget allocations. Assessment based on interviews of executive team and marketing team, review of plans and results, comparison to peer performance.  Includes report on assessment as well as specific recommendations.

Marketing Plan Development

 

Development of marketing plan, including target market definition, creation of goals, metrics, targets, and milestones.  Documentation of marketing strategy, recommended investments to achieve desired outcomes, and high-level campaign plan.

Goal Alignment Workshop 

Single day workshop with marketing team to document, refine, and align marketing goals.  Includes templated process for gathering data, facilitation of workshop, and packaging of final report.

Operational Marketing Training 

Customized training workshops for marketing teams on core functional processes including planning, financial management, reporting, campaign optimization

Project Based Advisory Services 

Custom consulting projects and advisory.